Interview with Gianluca Fiorelli – Part One Never forget that the internet is a global force to be reckoned with. It’s time to talk international strategies with SEO senior consultant Gianluca Fiorelli. Based in Europe, Gianluca has a unique perspective of the digital marketing landscape. By operating at the crossroads of a culturally diverse market,...

Life, Love & Goldblum – Interview with Geraldine DeRuiter (The Everywhereist) We love Jeff Goldblum, but not as much as Geraldine DeRuiter (syntactical ambiguity totally intended). On episode 12 Woj and Bobby take a trip with the jet setting Everywhererist to discover the roots of her liberating travel ethos, where failing at a vacation is...

It’s Kind of an Empathy Thing – Interview with Rand Fishkin (Part 2) Seattle may have lost the Supersonics but it kept one of its great homegrown resources, Moz founder Rand Fishkin. On Episode 11, Rand reflects on the challenges his company will face as his team attempts to return the business to profitability and...

Rand Fishkin – Part One: Being Authentic Online (A Case Study in Transparency) Fancy running your own company? Sweet! But before you go all Trump and start waving your CEO flag it’s time to put some serious thought into the ideas that will form the foundation of your company. You may know what you do...

A Future-Proof Broken Record – Interview with Ian Lurie What do you do to get your copy right? Mastering the art of communication is more important than ever if you hope to capture and hold onto a modern audience that is literally drowning in content. There’s nothing wrong with being spoiled with choices, as long...

Linking with the Sage – Interview with Jason Acidre Any gaming fans in the house? Ever considered testing your superior hand eye coordination skills in the business world? Put down the controllers and join our masterclass in link building on episode 8 of WojCast with Xight Interactive‘s Jason Acidre. He’s a former pro-Counter Strike player...