S01E01 · 41 min · 13 Nov 2017
Lewis Howes You Matter
Episode one. I introduce Bobby Bot, and Lewis Howes tells me how he got from his sister's couch, after injury ended his football career, to a hit podcast.
Archive
Episodes
All of season one, from Lewis Howes on his sister's couch to Wil Reynolds telling us to just go and talk to some people.
Arc 01Hustle
S01E02 · 22 min · 20 Nov 2017
Mike King Inbound Marketer Without a Pause
Mike King went from New York's underground hip hop scene to SEO. We talk about switching careers, and Bobby sets him a challenge called Mike-Guyver.
S01E03 · 1 hr 6 min · 27 Nov 2017
Mike King Mike Ain't Gonna Drop
Five years after our first interview, Mike King is running iPullRank, has saved UndergroundHipHop.com from closing and has just become a dad.
Arc 02Google Land
S01E04 · 27 min · 3 Dec 2017
Larry Kim Swimming Up WordStream on a Unicorn
WordStream founder Larry Kim on growing a blog from zero page views, and why he only pays to promote his unicorns: the top 1 or 2% of his content.
S01E05 · 29 min · 11 Dec 2017
Gary Illyes From 28K to Reinventing Search
I caught up with Google's Gary Illyes in Adelaide to talk AI in search and try to get some secrets out of him. Bobby just wants a date with RankBrain.
Arc 03Link Juice
S01E06 · 30 min · 18 Dec 2017
Dr. Pete Meyers The Brave New World of SERPs
Dr. Pete Meyers, the search scientist at Moz, on how much of Google's results change every single day, and what that means for the content you make.
S01E07 · 46 min · 25 Dec 2017
Jon Cooper & Paddy Moogan I Link, Therefore I Am
A double dose of link building. Jon Cooper on turning a uni project into a business, Paddy Moogan on writing the book on links.
S01E08 · 29 min · 8 Jan 2018
Jason Acidre Linking With the Sage
Jason Acidre went from pro Counter-Strike player to running a link building agency in the Philippines. He reckons his philosophy studies help with outreach.
S01E09 · 21 min · 15 Jan 2018
Ian Lurie A Future-Proof Broken Record
Portent founder Ian Lurie on why the basics of marketing and good writing barely change, whatever the technology does.
Arc 04A Case Study in Transparency
S01E10 · 25 min · 22 Jan 2018
Rand Fishkin Being Authentic Online
Rand Fishkin on transparency as a company value and how it helped build Moz. Also, why you should never forget your Game Boy. Mine hasn't forgiven me.
S01E11 · 40 min · 29 Jan 2018
Rand Fishkin It's Kind of an Empathy Thing
A couple of years on, Rand Fishkin talks about getting Moz back to profit and back to SEO, and how he looked after his mental health while he did it.
S01E12 · 44 min · 5 Feb 2018
Geraldine DeRuiter The Forever Ready Everywhereist
Geraldine DeRuiter, the Everywhereist, on why you can't fail at a vacation and why getting lost is part of the plan. She'd just finished her first book.
Arc 05The Future: Resistance Is Mobile
S01E13 · 41 min · 12 Feb 2018
Gianluca Fiorelli Sci-Fi and Reality Converge
Gianluca Fiorelli on international SEO from Europe, plus a lesson in robot ethics from science fiction. Recorded over burgers in Seattle before MozCon.
S01E14 · 39 min · 19 Feb 2018
Gianluca Fiorelli Luca's Linguistic and Literary Lessons
Part two with Gianluca Fiorelli on what philology and literary theory can teach you about search, and who should get to decide what words mean.
S01E15 · 48 min · 26 Feb 2018
Marty Weintraub Psychographic Killer
Aimclear founder Marty Weintraub, the psychographic killer, on audience targeting and how a musician ended up running one of the big marketing agencies.
Arc 06Human to Human
S01E16 · 1 hr 5 min · 5 Mar 2018
Oli Gardner The Name's Page, Landing Page
Recorded at MozCon. Unbounce co-founder Oli Gardner on insights over data and lifting the conversion rate of almost anything.
S01E17 · 29 min · 12 Mar 2018
Melanie Spring Changing the World One Brand at a Time
Brand strategist Melanie Spring on a road trip across America collecting business stories, and how brands really connect with people.
S01E18 · 25 min · 19 Mar 2018
Nathalie Nahai What Makes People Click
Web psychologist Nathalie Nahai, author of Webs of Influence, on the psychology behind what people click on and buy online. Recorded at MozCon.
S01E19 · 54 min · 27 Mar 2018
Wil Reynolds I Am Whatever You Say I Am
The season finale. Seer Interactive's Wil Reynolds on putting clients and their audiences ahead of the algorithm.
BonusExtras
S01E00 · 4 min · 28 Oct 2017
The Trailer Bobby Bot boots up
The WojCast trailer from October 2017. Meet me and Bobby Bot, the AI who wants to become more human, and hear who's coming up in season one.
S01E20 · 10 min · 16 Mar 2018
Bloopers Season one, off the record
Never released until now. Flubbed intros, Rand Fishkin on karaoke, Geraldine DeRuiter pitching a Netflix pilot, and Bobby Bot's first sound collage.
Nothing there. Bobby is also confused.