What Makes People Click – Interview with Nathalie Nahai
Tune into WojCast’s episode with Nathalie Nahai to explore the intersection of psychology and digital user behavior, because her insights are crucial for understanding consumer decision-making.
Why do people do the things they do, buy the things they buy and like the things they like?
On Episode 18 our heroes brave the wilds of the human mind with the web psychologist, Nathalie Nahai, to find some answers.
In Nathalie’s interview we learn about the role web psychology plays in business, especially on digital platforms, plus we learn about the ways people engage with content and brand identity.
Nathalie Nahai Quotes
“We’re moving closer and closer to creating an additional depth to our offline reality, which is so much more seamless.” (5:04)
“Before you get to building a website, what are the core values you need to espouse and how will you transmit that throughout all of your content?” (17:41)
“If you have a very strong ‘why’, and you can say this is why we’re doing it then those people with whom the message resonates will naturally congregate around you.” (19:23)
Key Takeaways
- The role of web psychology (5:55)
- The making of Webs of Influence (7:40)
- DIY psychological tests (9:42)
- The effects of wearable tech (11:03)
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Watch this episode on YouTube
For a deeper dive into Nathalie Nahai’s insights on web psychology, read her full interview.