Bonnes lectures

Guide · 6 min de lecture

Why the same search looks different in another country

Dr. Pete ran English searches on google.cz and a lot of the features went missing. In Czech, they came straight back.

Essay · 6 min de lecture

Should you give away how you do it?

Jon Cooper gave away the link building process he sold for a living. Bobby Bot said it didn't compute, and Bobby was wrong.

+2

Guide · 6 min de lecture

Write the page you went looking for and couldn't find

Before her brain surgery, Geraldine DeRuiter searched for what it would actually be like and got WebMD. So she wrote it herself.

Essay · 6 min de lecture

Don't build your house on rented land (Google's included)

Jeff Sauer reckons the only thing you really own is your email list. Not your followers, and these days not your rankings either.

+1

Guide · 6 min de lecture

What to report instead of rankings

In 2014 I brought Rand Fishkin a tidy click through stat and he wasn't having it. These days I'd put rankings near the back of the report.

+2

Essay · 6 min de lecture

Why is SEO full of musicians?

Lily Ray says half her team are musicians. So are a lot of our guests, me included.

+1

Essay · 6 min de lecture

Be data informed, not data driven

Jeff Sauer named his company Data Driven U. Then one of his own team told him it was the wrong word.

Then and now · 7 min de lecture

The SEO tools our guests swore by, and what replaced them

I got muddled about Followerwonk on air, so I fact checked every tool our guests swore by. Google renamed one of them twice.

+4

Essay · 6 min de lecture

The outreach bot that asked Jon Henshaw for a link on his privacy policy

"Obviously no human actually wrote this email because nobody would be that dumb." Jon Henshaw on outreach bots, and what gets him to reply instead.

Roundup · 6 min de lecture

Nobody in SEO meant to end up here

I can't find one guest who set out to work in search. Paul Shapiro's girlfriend talked him into applying.

+3

Resource · 8 min de lecture

Ian Lurie told me to read the Dungeon Master's Guide

Plus every other book our guests recommended on air. Hardly any are about SEO, and a few guests went and wrote their own.

+8

Then and now · 6 min de lecture

Link building advice from 2013 to 2017, checked in 2026

Eight link building tactics from the old tapes, checked against 2026. The ones about people mostly still work. Buying links was dead on arrival.

Then and now · 6 min de lecture

We marked the AI predictions our guests made before ChatGPT

Nine calls our guests made about AI years before ChatGPT, marked with a red pen. Most landed, just later than they said.

+2