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Gary Illyes – From 28K to Reinventing Search (Episode 5)

Gary Illyes

From 28K to Reinventing Search - Interview with Gary Ilyes

Does pondering the inner workings of Google keep you awake at night? In the fifth episode of WojCast, our heroes Bobby and Woj talk to Google’s own webmaster trends analyst Gary Illyes. When he isn’t working side by side with the search lords arranging the collective knowledge of humanity into a infinite potentially self-aware interactive digital library, you can find Gary helping (or trolling) users on Twitter, dishing out Google’s guidelines and best practices so that all of humanity’s great ideas can be found online.   

In this interview we travel back to Gary’s first memory of the internet and trek all the way back to the future-present where he finds himself speaking regularly on behalf of one of the planet's most powerful companies.  

Join Woj and Bobby as they wrestle with the greater ramifications of AI in search and try and figure out how Google ticks while simultaneously using advanced machine learning to score Bobby Bot a blind date with destiny. Google it! 

Gary Illyes Quotes

Listen to Gary Illyes breakdown some of the Google basics (or secrets) and why organising humanity’s collective information is such a big deal:

"Our goal was always to provide the most relevant results to our users and that hasn't changed over the years." (3:40)

"In general, I hope that publishers will try hard to create high ­quality sites instead of trying to sell Viagra in a Canadian casino without a prescription." (4:00)

"So we continuously try to throttle the bots that are scraping our results, and we sometimes even mess with the search results just to screw them." (13:34)

"If we disclose stuff about the core ranking algorithm, then we would be in deep crap." (17:15)

Key Takeaways

  • The making of a Google Webmaster Trends Analyst (2:03)
  • Google and transparency (17:13)
  • Mobile apps, mobile websites or AMP (Accelerated Mobile Pages)? (18:53)
  • Google and the Internet of Things (24:08)

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Larry Kim – Swimming Up WordStream on a Unicorn (Episode 4)

Swimming Up WordStream on a Unicorn - Interview with Larry Kim

In the fourth episode of WojCast, our heroes Bobby and Woj talk to WordStream’s founder and digital marketing expert Larry Kim about how he started his business from the ground up and what it takes to excel at software development, PPC and unicorn level content creation. 

The remarkable growth of WordStream is impressive, even by tech standards. By attracting a team that is as deep into thought leadership, hacks and ideas as he is, Larry has created the go-to source for knowledge and inspiration for all things digital marketing.

Join Woj and Bobby and learn the formula for creating one of a kind content and learn the secret to promoting it so that your unicorn gets the attention it deserves.

Larry Kim Quotes

Listen to Larry Kim uncover the secrets of creating unicorn level content, conquering pay per click advertising and scaling the industry leading business WordStream.

"I'm allergic to doing stupid things over and over again ... I want to write a program that does it for me." (2:52)

"Running a venture-backed business is kind of challenging... it's like you jumped off a cliff and have to build the parachute as you're falling." (6:48)

"Why would you create something if not to promote it?" (13:29)

"WordStream didn't start out with millions of page views... we started out with zero. It doesn't matter how much effort you do, it's more about the consistency." (17:13)

"By definition only 1% of your stuff is going to be the top 1% of your stuff." (18:00)

Key Takeaways

  • The challenges of growing a venture-backed business (6:46)
  • Making success part of company culture (9:58)
  • Content curation is the most leveraged form of marketing (12:10)
  • The art of content promotion (13:42)
  • The art of creating unicorn level content (17:45)
  • What Larry's building with Chatbots at MobileMonkey (24:30)
  • Larry's little fake news experiment with big implications (25:25)

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Mike King (Part 2) – Mike Ain’t Gonna Drop (Episode 3)

Mike King from iPullRank

Ain't Gonna Drop - Interview with Mike King (Part 2)

In the third episode of WojCast, Woj gets us caught up with the latest power moves from the SEO superstar, Mike King.

Many things have changed for Mike since Woj first sat down with him 5 years ago. Today he is in charge of his own inbound marketing company iPullRank, he resurrected a digital space for the Hiphop community with an online record store and he just created his own cryptocurrency. Oh! - and he’s just become a father. All in a day’s work for Mike King.  

Tune in to find out how Mike is able to continue to grow as a professional innovator and meet the new challenges of leadership while still holding true to his Hiphop roots.

Mike King Quotes

Listen to Mike rap with Woj and Bobby Bot about the challenges he has to face as a business leader and learn some of his pro tips on running a dream machine:

"I wanted to start an agency because I wanted to build a crew of people that can effectively do anything and any time we have good ideas we can just execute on them." (7:17)

"I want to build an outlet to people that are getting older and still have that love for Hiphop." (10:30)

"I want the story. I don't want the media trained story. I want the meat of it." (29:38)

"A comprehensive marketing plan is basically all channels. You can't just do organic, you can't just do paid." (38:50)

Key Takeaways

  • Inbound Avengers assemble! How Mike built his dream team at iPullRank (7:00)
  • SEO, Hiphop and the better user experience (10:45)
  • Death to clickbait (26:58)
  • Mike's guide to machine learning (42:42)
  • How listening to Jay Z can help you create marketing personas (52:34)
  • How Rand Fishkin and Marty Weintraub continue to inspire Mike (57:24)
  • The Skratch ICO - Initial Coin Offering - is in the works (1:03:40)

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Mike King (Part 1) – Inbound Marketer Without A Pause (Episode 2)

Mike King

Inbound Marketer Without a Pause - Interview with Mike King (Part 1)

In the second episode of WojCast, Woj digs into his interview archives to share a conversation he had 5 years ago with an up-and-coming SEO superstar, Mike King.

In this interview Mike describes  his journey from grinding as a rapper in New York City’s underground Hiphop scene to establishing his career in SEO. 

Mike’s interview reveals some of the challenges he had to face as an artist transitioning into a new role at iAcquire and the what his unique skill sets brought to the table. 

Woj and Bobby put Mike to the test with a new challenge they call “Mike-Guyver”. Will he pass the test? Listen to find out.

Mike King Quotes

Listen to Mike rap with Woj and Bobby about life mastering two of his passions - Hiphop and SEO.

"You put more into music than you get out of it ... everything resonates in inbound marketing." (6:08)

"I was really big on my rhymes being able to stand alone, without a beat. And I’m still like that – I want everything I say to mean something." (7:24)

"I feel like I kind of have an unfair advantage in that respect because I’ve had to explain thoughts that rhyme and be clever, and now it’s just like, oh, I just got to talk." (9:15)

"Make good content, build good links, and it’s business as usual." (16:08)

Key Takeaways

  • How Mike discovered Hiphop culture. (3:51)
  • The challenge in finding the balance between his art and his career in SEO. (6:08)
  • Developing his holistic SEO approach at iAcquire. (10:07)
  • A lesson on internal linking structures. (16:36)
  • How MC Hammer's search engine helped Woj discover Mike King. (19:30)
  • Using Mr. Men to up your marketing game. (19:36)
  • Mike's new cryptocurrency - Skratch - that's unlocking hidden revenue for music makers. (19:40)

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Lewis Howes – Hustle (Episode 1)

Lewis Howes

You Matter - Interview with Lewis Howes

In this debut episode of WojCast, Woj introduces the world to his sidekick Bobby Bot, an artificial intelligence itching to learn all he can about humanity and the value of empathy.

What better teacher than Woj's first guest, Lewis Howes. He is the creator of The School of Greatness and curator of incredible self-improvement and leadership lessons.

During Lewis's interview, you'll be taken on his journey, from his struggles with an uncertain future after injury derailed his path to professional football to the creation of his globally respected brand and the life-changing conversations he has been able to document with his inspiring podcast series.

Lewis Howes Quotes

Hear Lewis speak with Woj and Bobby about personal growth, the importance of structure and gratitude:

"I just want to continue to grow and learn and do something that's really fulfilling from me, and that's learning from the best." (9:24)
"We create freedom in structure ... scheduling in the things that are important." (15:00)
"Every single day there is something magical that happends ... start, finish and process the entire day with gratitude." (34:42)

Key Takeaways

  • Meet Bobby Bot (0:39)
  • How to be great in all the areas of your life (7:19)
  • The role sport plays in dealing with stress (10:10)
  • Lewis talks about his latest book, The Mask of Masculinity, inspired by a very personal journey to understand the roles men cast themselves in and how it holds them back (27:54)
  • Holding onto dreams, being in gratitude & trusting the process of our lives (33:25)

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Wojcast Trailer – Episode 0

I’m Woj Kwasi, founder of Kwasi Studios. Join me in conversation with some of the world’s digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including: How to overcome adversity to build a thriving business, mastering authenticity and discovering the power of digital empathy.