WojCast

Season one · 19 conversations · 12 hours

What is
digital
empathy?

For years I took a recorder to marketing conferences around the world and sat down with people I'd been learning from. I wanted to know how they got through the hard parts, and whether being good at the internet made them any better at being human.

WojCast is those conversations, plus Bobby Bot, my AI sidekick. When we started he was a joke. He's aged well.

All episodes

bobby.log

unit bb-1
> boot sequence complete. hello, human.
> objective: become more human.
> method: listen to 19 very smart people. take notes.
> lesson 01: you matter. storing in permanent memory.
> status: everyone has an ai assistant now. i was here first. i would like a trophy.

dig·i·tal em·pa·thy

noun /ˈdɪdʒ.ɪ.təl ˈem.pə.θi/

The ability to understand and share the feelings of the person on the other side of the screen.

Woj Kwasi, after nineteen conversations and one robot

The answer, so far

The 16 principles

Arc 01Hustle

  1. 01 Lewis Howes Lewis Howes You Matter 41 min
  2. 02 Mike King Mike King Inbound Marketer Without a Pause 22 min
  3. 03 Mike King Mike King Mike Ain't Gonna Drop 1 hr 6 min

Arc 02Google Land

  1. 04 Larry Kim Larry Kim Swimming Up WordStream on a Unicorn 27 min
  2. 05 Gary Illyes Gary Illyes From 28K to Reinventing Search 29 min

Arc 03Link Juice

  1. 06 Dr. Pete Meyers Dr. Pete Meyers The Brave New World of SERPs 30 min
  2. 07 Jon Cooper & Paddy Moogan Jon Cooper & Paddy Moogan I Link, Therefore I Am 46 min
  3. 08 Jason Acidre Jason Acidre Linking With the Sage 29 min
  4. 09 Ian Lurie Ian Lurie A Future-Proof Broken Record 21 min

Arc 04A Case Study in Transparency

  1. 10 Rand Fishkin Rand Fishkin Being Authentic Online 25 min
  2. 11 Rand Fishkin Rand Fishkin It's Kind of an Empathy Thing 40 min
  3. 12 Geraldine DeRuiter Geraldine DeRuiter The Forever Ready Everywhereist 44 min

Arc 05The Future: Resistance Is Mobile

  1. 13 Gianluca Fiorelli Gianluca Fiorelli Sci-Fi and Reality Converge 41 min
  2. 14 Gianluca Fiorelli Gianluca Fiorelli Luca's Linguistic and Literary Lessons 39 min
  3. 15 Marty Weintraub Marty Weintraub Psychographic Killer 48 min

Arc 06Human to Human

  1. 16 Oli Gardner Oli Gardner The Name's Page, Landing Page 1 hr 5 min
  2. 17 Melanie Spring Melanie Spring Changing the World One Brand at a Time 29 min
  3. 18 Nathalie Nahai Nathalie Nahai What Makes People Click 25 min
  4. 19 Wil Reynolds Wil Reynolds I Am Whatever You Say I Am 54 min

BonusExtras

  1. TRAILER The Trailer The Trailer Bobby Bot boots up 4 min
  2. BONUS Bloopers Bloopers Season one, off the record 10 min
Bobby Bot, a small silver robot with big glowing cyan eyes, standing on a neon grid
unit bb-1● learning

About the show

Conversations with people I'd learnt heaps from, grabbed at marketing conferences around the world. Co-hosted by a small robot who is trying very hard to understand you.

The full story