Changing the World One Brand at a Time - Interview with Melanie Spring
Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle.
On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America.
Whether big or small, every organisation has to work hard to connect with the people who work for them and the people who buy from them. A company’s branding is the essence of that connection and Melanie shows us how she can guide individuals and businesses through the processes of knowing, growing and managing their brand identity.
Melanie Spring Quotes
"It's humans talking to humans about humans. It's all story telling. It doesn’t matter how big you are or how small you are. Basically you just have to run your company like humans work there." (5:11)
"AirBnB totally nails the user experience." (17:44)
"What's the most important thing to do when you have a brand... You have to have the basis for who you are and what you stand for." (20:52)
- Branding is all Human (6:18)
- The Power of Hiring Intrapreneurs (and what an Intrepreneur is) (9:02)
- People Are Talking About You: is it the Way You Want?(10:50)
- Human to Human (11:48)